Selected highlights from my career:
 

• Serve as executive producer and creative director for all Miami Hurricanes video production, guiding concept development, creative strategy, and production execution across social, digital, marketing, partnerships, NIL, and brand initiatives.

 

• Lead creative strategy for six- and seven-figure corporate partnerships, delivering integrated brand campaigns for McDonald’s, Kia, Uber, Delta, Bose, EA Sports, Virgin Voyages, Perry Ellis, Goya, Geico and The Bahamas.

 

• Generated 100M+ digital impressions through concept development and end-to-end execution for a Blue Man Group x Red Bull collaboration at the Formula 1 Las Vegas Grand Prix.

 

• Led and produced immersive branded content for Super Bowl LVIII integrating Blue Man Group into the Las Vegas Super Bowl experience and halftime show campaign in partnership with Apple Music.

 

• Developed and launched a scalable NIL content framework supporting athlete brand development and commercial partnerships across Miami Hurricanes Athletics.

 

• Storyteller, creative leader, and builder of content ecosystems across sports, entertainment, and live experiences.

 

Over the past 20+ years, I’ve built a career at the intersection of storytelling, brand partnerships, and large-scale experiences by leading creative teams and developing content that connects audiences, elevates brands, and drives meaningful business impact.

 

My work spans global entertainment properties and major collegiate athletics programs, where I’ve helped transform creative ideas into scalable content platforms supporting marketing, sponsorship, and fan engagement.

 

I’m at my best when bringing people together around a shared vision. The most successful content comes from strong collaboration between creative teams, marketers, brands, and leadership, and I’ve built my career on aligning those perspectives to deliver work that is both creatively compelling and strategically effective.

 

At its core, my work has always been about creating experiences that resonate, whether through digital media, live events, branded content, or integrated campaigns.

 

As the media landscape continues to evolve, I’m energized by opportunities to build creative organizations, develop innovative content strategies, and help brands and teams connect with audiences in authentic and memorable ways.

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