Selected highlights from my career:
 

• Serve as executive producer and creative director for all Miami Hurricanes video production, guiding concept development, creative strategy, and production execution across social, digital, marketing, partnerships, NIL, and brand initiatives.

 

• Lead creative strategy for six- and seven-figure corporate partnerships, delivering integrated brand campaigns for McDonald’s, Kia, Uber, Delta, Bose, EA Sports, Virgin Voyages, Perry Ellis, Goya, Geico and The Bahamas.

 

• Generated 100M+ digital impressions through concept development and end-to-end execution for a Blue Man Group x Red Bull collaboration at the Formula 1 Las Vegas Grand Prix.

 

• Led and produced immersive branded content for Super Bowl LVIII integrating Blue Man Group into the Las Vegas Super Bowl experience and halftime show campaign in partnership with Apple Music.

 

• Developed and launched a scalable NIL content framework supporting athlete brand development and commercial partnerships across Miami Hurricanes Athletics.

 

• Storyteller, creative leader, and builder of content ecosystems across sports, entertainment, and live experiences.

 

My background spans creative strategy, campaign development, production leadership, team building, and cross-functional execution across sports, entertainment, and brand environments. While storytelling and video is at the core of my experience, my work also includes design, digital content, branded campaigns, live production, and building experiences across multiple platforms and formats.

 

Throughout my career, I’ve led projects from concept through delivery while also building, mentoring, and guiding creative teams. I enjoy helping shape both the work and the environment around it, creating structure, developing talent, improving workflows, and aligning creative execution with broader business and brand objectives. I’ve partnered with internal teams and external brands to develop content designed to connect with audiences, support strategic goals, and bring ideas to life in a way that is both thoughtful and effective. I

 

I’m especially interested in opportunities where creative lives within marketing, brand, or content organizations, leading teams, shaping campaigns, and building work that is strategically sound, emotionally resonant, and made to have impact.